Traditionally, the term “edupreneur” is coined to classify individuals or organizations who are involved in one business or the order in the education sector.

However, we are in the information age where the “Why and how” question has become prevalent! Therefore, every smart organization should know that selling today is beyond mere cajoling, primarily because buyers today, buy based on making informed decisions.

Therefore, we are in a commercialized society! Hence this commercialized society has ushered in an industry that is largely untapped… The “information industry”

This information age is able to allow individuals to explore their personalized needs, therefore simplifying the decision making procedure for transactions and hence, significantly lowering costs for both the producers and buyers. (freebase).

What opportunity does this present to you and me?

It presents to us, the opportunity to create wealth from the “information industry” as “edu-preneurs”;

• As a manufacturer, engage the information industry to disseminate information about your product that makes it a better option to alternatives, thereby giving your consumer the power to make informed decision.
• As an individual, what do you know or what have you experienced that you know many others are grappling with in the world of today? Share your experience, tell your story; teach someone how you excelled in that situation and you will be surprised how many are willing to pay for such information, because truly you would have solved a problem.
• As a marketer, distributor and etc. engage the power of information to empower your targeted audience to choose your products over that of your competitors.
• As an educationist, acknowledge that there is a greater world waiting for what you teach in a school or a small classroom and engage technology to reach a wider audience waiting to hear you. Engage yourself in the wider stage availed us by the “information industry”